BRAND STORY
Frag: The Art of Italian Leather Craftsmanship
For over a century, Frag has mastered the art of transforming leather into sculptural, contemporary furniture. With a heritage rooted in Italian craftsmanship, the brand blends time-honoured techniques with modern aesthetics, creating pieces that bring warmth, texture, and understated luxury to the most refined interiors.
A Century of Leatherworking Excellence
Founded in 1921, Frag began as a small atelier dedicated to the meticulous craft of leatherwork. Over the decades, the brand has evolved into a global benchmark in luxury furniture, renowned for its ability to shape leather with unparalleled precision. From its workshop in Italy, Frag’s artisans employ generations of expertise to create timeless designs that elevate modern interiors.
This fusion of heritage and innovation has resulted in a portfolio that balances sleek minimalism with tactile richness. Signature pieces like the Mito armchair and Bellevue sofa showcase Frag’s mastery of material and form, while collaborations with designers such as Ferruccio Laviani and Michele di Fonzo continue to push boundaries—bridging traditional artistry with contemporary expression.
Where Craftsmanship Meets Innovation
What sets Frag apart in the world of luxury furniture? It is their ability to redefine leather as a medium of contemporary design, elevating interiors with pieces that are as sensorial as they are sculptural.
From the fluid silhouettes of dining chairs that anchor elegant spaces to plush, inviting sofas, Frag’s collections reimagine how leather interacts with light, form, and movement. Each creation is a statement of refinement, proportion, and materiality, designed to harmonise with modern architecture and interior aesthetics.
Sustainability & Ethical Craftsmanship
At the heart of Frag’s philosophy lies an unwavering commitment to quality, sustainability, and responsible sourcing. Within its Italian workshop, artisans meticulously tan, stitch, and finish each piece by hand, ensuring that every detail meets the brand’s exacting standards of craftsmanship.
Frag takes a considered approach to sustainability, sourcing leathers from ethically responsible tanneries and incorporating eco-conscious production methods to minimise waste. By creating investment-worthy furniture designed to last for generations, Frag embraces a philosophy of sustainable luxury—where longevity and artistry take precedence over fleeting trends.
Discover more about the history of the brand on Frag’s website.
Timeless Leather, Contemporary Expression
Frag’s furniture is more than seating—it is an experience of texture, refinement, and artistry. Whether through the tailored elegance of dining chairs, the enveloping comfort of armchairs, or the rich tactility of leather-clad sofas, each piece offers a perfect fusion of form and function.
With over a century of expertise, Frag continues to push the boundaries of leather craftsmanship, exploring how design, material, and innovation can transform interiors. By merging time-honoured Italian techniques with progressive aesthetics, Frag creates furniture that redefines modern living—where luxury is not just seen, but felt.